Role: Lead Senior Producer

Location: Multiple locations in NYC 

Goal: Raising awareness for the NBA Playoffs 2019 by inviting the fans to an immersive double decker bus experience that allowed them to explore exciting sponsorship activations, Swag bags, NBA 2K Gaming, a DJ on top and a photo booth to take pictures with the NBA trophy. 

Partner agency: Vector Media 

• Handled all production needs as set forth by the production and account team 

• Created a plan of action based on the provided budget

• Managed all event related inventory, set up & load out

• Hired staff & manage the tour, third party vendors, production assistants and BAs. 

• Worked with security and local enforcement officers to ensure safety and order