Experiential · Production · Creative — specializing in cultural moments at the intersection of lifestyle, fashion, sports, and entertainment, with intention, transparency, and care for every detail.
Senior Producer — based in Brooklyn, available across the US and Europe. For the past eight years I've built cultural moments at the intersection of lifestyle, fashion, sports, and entertainment.
My experience spans both sides of the industry — in-house at an agency and as a freelance senior producer, always as the primary client partner and end-to-end owner.
Before the agency world, I founded BMW North America's first retail design program — a pilot that started with 10 BMW dealers on the East Coast, and after six months we scaled it to 339 dealers nationwide.
German-raised, Brooklyn-made. Fluent in German and English with a sprinkle of Spanish. When not on set: running, shooting film, and rearranging rooms until they earn their place.
Whether it's a brand activation, a content campaign, or something that doesn't have a name yet — I'd love to hear what you're working on.