Google at Advertising Week New York
In 2019, Google empowered their key partners to be advocates and delivered a strong POV to the industry by giving them the stage at Advertising Week NY. ‘Google Stages’ was created, a pop-up destination in Chelsea that comprised a diverse range of presentation spaces as well as a huge ‘Digital Playground’ interactive experience that immersed guests in Google and YouTube’s creativity, product offerings and latest tech.
Role: Lead Senior Producer
Location: Chelsea, New York City Goal: A full venue buyout and four-day event series for Google and YouTube to put agencies and brands front and center. Audience: 5K digital marketing leaders, 60+ countries, 800+ organizations; in total 1.5K+ guests; Executed 8x show events including general sessions, cocktail receptions, workshops, demo experiences and gallery, breakfast reception and musical performances;Partner agency: SET Creative Daily communication and check-ins with multiple client stake holders to meet project goalsHandled all production needs as set forth by the strategy, account, creative team & clientWorked along side the show and tech team to ensure a smooth and straightforward content deliveryCreated a plan of action based on the provided budgetWorked within the provided budget to meet strategy & creative team needsManaged all event related inventory, set up & load out each dayHired staff & manage production assistants and BAsWorked with the venue & client to implement adjustments as neededManaged vendors including decor, furniture, audio, lighting, AV, F&B