Footlocker: Behind Her Label 2021

This year as a part of Women’s History Month, we’re continuing our celebration of women who are shaping the future of streetwear through our Behind Her Label platform! Foot Locker is committed to close the gender gap in the mostly male dominated streetwear industry by re-introducing #BehindHerLabel - a platform that celebrates and elevates bold, visionary and powerful female streetwear designers and their stories.

210503-FLWBHL-LIV-13.jpg
210503-FLWBHL-LIV-07.jpg
210503-FLWBHL-LIV-10 (1).jpg
210503-FLWBHL-LIV-06.jpg
210503-FLWBHL-LIV-12.jpg
210503-FLWBHL-DOAI--08.jpg
210503-FLWBHL-DOAI--11.jpg
210503-FLWBHL-DOAI--13.jpg
210503-FLWBHL-Carla--02.jpg
210503-FLWBHL-Carla--08.jpg
210503-FLWBHL-Carla--06.jpg
210503-FLWBHL-Carla--09.jpg
210503-FLWBHL-Carla--03.jpg

Role: Executive Producer

Locations: Brooklyn, NY | Carolina, Puerto Rico | Los Angeles, CA | Birmingham, AL 
A Palette Group Production
We developed ONE art direction for THREE different designers, brands, environments in THREE different locations that stayed true to each designer’s narrative and capture their stories in an environment reflective of their brand. The locations were in Alabama, Los Angeles and Carolina, Puerto Rico - directed & produced remotely and executed by the best creators in each local market! 
PG Crew: 
  • Art Director: Julia Parris
  • Copywriter: Anna Melissa Ledesma-Raquid
  • Motion Designer: Zahra Tavangar Rizi
  • Creative Director Nate Nichols
  • Colorist: Patrice Bowman 
  • Executive Producer: Steffi Behringer
Birmingham: 
  • Director & Photographer: Sydney A. Foster 
  • DP: Cory Ellison
  • Set Assistant: Bri Paschal
  • HMU: Precious & @imabossimaleta
Los AngEles: 
  • Director + Photographer: Marissa Rascon
  • DP: Natalia Moscoso
  • Sound Mixer: Pamela Xing Berman
  • HMU, PA: Kristy Arely
  • Photo editor: Sarah Shen
Puerto Rico: 
  • Foto & Video: Francisco Pizarro
  • DP: Dany Misa
  • Prod. Coordinator: Loraima K. Tolentino
  • Set Assistant: Ricky Perez

The Results.

 
 
 
Next

Footlocker: Behind Her Label 2020